hi! i’m a writer, ux content designer & strategist based in charlotte, nc⇩




I’ve got 10+ years of content strategy experience, working for and with brands like Axios, Credit Karma, Ally Bank, Atrium Health, Bojangles, Bud Light, Lowe’s, and American Express.

Credit Karma

Senior Content Designer
December 2021 - Present

  • Currently working alongside our prompt engineering team to tune custom prompts and create templates for new experiences leveraging our generative AI platform, Intuit Assist

  • Spearheading the creation of content principles and guidelines for conversational design and AI

  • Led content design on Credit Karma’s Core vertical for two years, working on credit, registration, login and dashboard experiences

A sampling of my work:

Truist

Senior UX Content Strategist
May 2021 – November 2021

  • Supported the launch of the new Truist brand and digital experience

  • Led content strategy initiatives for authenticated desktop and mobile app experiences

  • Implemented the Truist brand voice and tone while merging the heritage BB&T and Suntrust brands

 

Axios Charlotte

Director, Content Strategy
July 2019 – May 2021

  • Led production and strategy for paid content across all digital platforms for 24+ partner brands, including Bojangles, Lowe’s, and Atrium Health

  • Managed paid content on our Instagram (250k followers), website (600k monthly visitors), and daily newsletter (100k subscribers)

  • Crafted short-flight custom campaign content for large brands, such as Bud Light, City of Charlotte, The Kessler Collection, and Charlotte Ballet

  • Collaborated with our Chief Revenue Officer on annual partnership plans and proposals

  • Led strategy and production of City Notes vol. IV, our annual advertorial print guide

A sampling of my work:

Ally Bank

Senior UX Content Strategist
May 2018 – July 2019

  • Led content strategy initiatives for storefront, mobile, and authenticated desktop experiences

  • Provided creative direction on large-scale corporate branding initiatives

  • Collaborated daily with designers, information architects, and business partners on UX initiatives

A sampling of my work:

 

Compass Group

Lead Content Editor
November 2017 – May 2018

  • Led content planning and execution for Compass Creative Studio

  • Collaborated with the studio’s lead designer to create compelling creative templates for Compass’s portfolio of companies

  • Worked with sector marketing teams to improve and enhance existing creative

A sampling of my work:

Red Ventures

Senior Copywriter & Content Lead
June 2013 – November 2017

  • Led multiple content teams, producing and managing digital creative for Fortune 500 companies

  • Wrote digital copy and analyzed user flows to optimize desktop and mobile site conversion

  • Collaborated daily with lead designers, front-end developers & digital marketing managers

A sampling of my work:

 

say hey.