Credit Karma app redesign
Role: Lead content designer for Core surfaces
Timeline: May 2023 - August 2023
The problem to solve
As more and more banks and credit card companies offer free credit scores, Credit Karma needed to start evolving into a more holistic financial app. To achieve this, we needed to redesign our app to highlight other financial metrics and provide more personalized insights and experiences to help members make progress.
The process
The vision for the redesigned Credit Karma app came down from our CEO, Director of Product Design and other senior design leaders. Using inspiration from the vision work, each vertical became responsible for bringing the redesign to life on their respective surfaces.
As the sole content designer on the Core vertical, I was in charge of implementing that vision through content on the dashboard, credit, debt, and property experiences. I worked closely with five designers throughout the redesign project as well as multiple product managers, researchers and engineers. I set content standards for new elements of the app and paired with content designers on other verticals to ensure our work was consistent. I was also responsible for creating a new feature walkthrough introducing the updated app experience to returning and new members.
Final design
Challenges
Content volume: Our dashboard underwent major changes, including adding 3 new financial metrics, a section for personalized insights, a section for recommended actions, a new ad banner for highlighting Credit Karma features and products and a recently viewed section. I created content guidelines for each of these new sections to help maintain consistency across the different placements and implemented a review process for new content to get approved by vertical teams.
Timeline: The entire redesign was completed by design over the course of about two months. As the sole content designer on Core, I had to be very strategic about how I worked with designers and how I used my time. I helding weekly review sessions with each designer throughout the redesign to see where they were at on the work, answer content questions and give feedback. These sessions were instrumental in helping me move quickly and still maximize my impact.
Before the redesign
Outcome
The new experience launched late last year and is now ramped to 100% and in Q3 of this fiscal year, Credit Karma saw 8% revenue growth. We’re continuing to optimize and have since added an AI Assistant tab. Insights were extremely successful and have now been added to multiple surfaces in the app outside of the dashboard as well.